Recent growth in the hookah tobacco market is absolutely astounding. Global forecasts for the five-year period 2020-24 predict global growth of USD 1.84 billion, assuming a compound annual growth rate of 8% during that time. Such growth presupposes an increase in the popularity of hookah tobacco. What’s driving people to switch from cigarette and pipe tobacco to smoking hookah tobacco? What Is Hookah Tobacco? Hookah tobacco is known by various names: waterpipe tobacco, maassel, shisha, narghile, and argileh. All these names refer to the same method of smoking tobacco through a water pipe. They are simply names in different languages.…